Hardcover Room Satisfaction Research

The present era, the rapid development of the economic tide swept Chinese real estate development in all sectors is particularly prominent. Real estate around the country, whether the transaction volume or prices are rising rapidly, the real estate industry has become the main driving force of China’s GDP growth.Meanwhile, with the improvement of people’s living standards and people’s consumption concept, changes in demand, claiming that "save time, effort, money, worry, bag that live," the fine decorated rooms increasingly favored by consumers. And similar to "Shun floor incident," the problem of the many events and their derivatives hardcover room makes it for each housing prices hardcover room called big question mark. Facing increasing competitive pressure, how to understand customers want to dispel doubts about the customer in mind, each housing prices become problems to be solved.Customer satisfaction is the focus of this paper, in order to relate to the quality hardcover room, brands, services and other attributes based on the establishment hardcover room quality and customer perceived value, relationship model customer satisfaction, customer loyalty among and select structure equation analysis as an analytical method, empirical investigation and analysis research conclusions.This paper is divided into six chapters, the first description of the Chinese real estate enterprises to implement hardcover housing development situation and problems faced, the necessity to improve customer satisfaction hardcover room, shaping the competitiveness of enterprises, reasonable definition of the basic of this study content. Secondly, the article on the real estate business hardcover satisfaction defines and analyzes the main features of hardcover housing consumption and related theories introduced in this building ideas formed the basis of customer satisfaction hardcover relational model.Third, the paper constructs the relational model hardcover and designed to measure customer satisfaction scale variables. Meanwhile, researchers randomly selected customer survey conducted in Chengdu, the use of SPSS, LISREL8.7 software for data analysis and calculation of the exploratory factor analysis and structural factors, and using the goodness of fit coefficients were tested to obtain the final structural equation model, effectively illustrates the relationship between seven variables in the model, as well as latent variables and their measurement variables.Finally, the paper according to the final results of the data structure equation proposed strategies and specific recommendations to enhance customer satisfaction for enterprises to implement hardcover room.In this study, from the perspective of the brand, quality and service analyzes the factors affecting customer satisfaction hardcover room, and excellent customer satisfaction results for the real estate business a brand on the basis of empirical analysis, the market position of established and profitable Get all played an important role.