Four Seasons Fruit Project Business Plan

The rapid growth of e-commerce has enhanced the revolution in different industries. Moreover, selling fruit is the new territory of e-commerce, which still has a bright business opportunity. With the raising national living standard and also the increasing environmental issue, the demand on fruit is not only focusing on the variety of choices, but more on green health. The brand identity of "four seasons fruit" is the selling platform of green health fruit. In the traditional fruit retailing market, it has more circulation process, normally 4 to 6 process. More process will increase the cost and can not make the final selling price down, so only the mid-process get the benefit. Fruit farmer and the consumer are standing on each end of the industrial chain. The information between supply-demand and price is not applied rationally, so the farmer and consumer can not get the benefit they suppose to get. E-commerce makes it possible the direct communication between producing and selling. Fruit farmer and final consumer will gradually get rid of the traditional mid-process, in the way; we can cut cost and increase the efficiency so that the supply and demand sides can both be benefit.My article analyze the national and international development if the e-commerce on fruit. It combines the actual situation in China and also analyzes the trend and prospect of the e-commerce development. It also makes the planning of the future development. I apply the knowledge of the economics, sales & marketing, operational management that we learn from the business administration courses. I also analyze the fruit brand development and its possibility under the reality conditions. The project of "four seasons fruit" grasps the recent trend of e-commerce development and also meets the market need. It shortens the distance between the fruit producing base and the consumer. Not only we supply consumer green healthy product in fruit, also benefit the consumer by compressing the mid-process and lower the cost.My writing is focusing on Innovation research of sales, on the other hand, it also get reference from the successful cases in the national and international market. I also make the brand development scheme based on the real national market. It includes project organization, making promotion plan. After I make a full assessment by financing analysis, profit forecasting, and risk analysis, I conclude this project has a promising return and the investment is workable.