Business Plan Of "Start A Business Now"

With the "mass entrepreneurship and innovation",entrepreneurship training is developing in a diversified direction.At the same time,the maturity of mobile Internet technology has given birth to the knowledge payment market.Online payment courses and services have developed rapidly since 2016,and entrepreneurship training is also gradually moving online.This paper takes the personal brand education project as the topic,and carries out work through online entrepreneurship training to help groups who have the conditions and willingness to establish personal brand and realize commercial realization.Firstly,this paper reviews the literature,journals and materials related to knowledge paid entrepreneurship courses,sums up the background and significance of the topic,the current development status,and determines the research methods and framework;then,according to the theory and results of my study during the MBA,the macro environment of the project is analyzed by PEST method,and the online entrepreneurship training industry is analyzed by five force model method Whether it is attractive or not;secondly,SWOT is used to make in-depth analysis on the internal advantages,disadvantages and external opportunities and threats of the project and formulate the development strategy of the project;thirdly,STP method in marketing strategy is used to analyze the market segmentation,market selection and market positioning of the project,and according to the 7PS theory of marketing mix,the product,price,channel and promotion of the project are formulated Marketing strategy.Then the project operation related personnel,annual plan and management mode are launched.Finally,financial analysis is carried out,starting from the project investment plan,basic financial estimation and benefit evaluation are carried out,and financial feasibility analysis conclusions are drawn;at the same time,the risks faced by the project are objectively described,and countermeasures are given.After the above analysis,the business model of the project is determined.In 2020,an entrepreneurial team will be set up to polish the products.It is expected to officially launch the project in early 2021 and gradually form the brand influence.The final conclusion of this paper is that the project has good market potential,strong profitability and controllable risk,which is worth starting and sustainable development.