“Micro Fruit Deliver To Dormitory” The Fruit Delivery Service Business Plan

"Micro fruit deliver to dormitory" is a platform based on WeChat B2 C fruit distribution projects,purpose of the projects is to let the user can use the lowest price,buy the most delicious fresh fruit,at the same time enjoy the most comfortable service.Users can place orders on the WeChat public platform,and we will deliver free at fixed time.The objective of the business scope includes only the university campus,the early products involves only raw fresh fruit,after accumulating a certain amount of users,will go on sale in low price with high quality under the premise of fresh fruit is given priority to,to join with characteristic of brand high-end fruits and seasonal fruit processed products below the market price of high value-added type."Micro fruit deliver to dormitory" fruit distribution service business plan from a practical perspective,using management,marketing,operations management or related disciplines of knowledge has carried on the systematic analysis to the feasibility of the project,the purpose is to help investors understand the investment projects in detail,clear business ideas,set up investment confidence,guide the entrepreneurship.The business plan for the scientific nature and feasibility of the project,collected a large amount of data,for market research,and analytical tools to the enterprise external environment,internal environment and industrial environment of competitive forces has carried on the comprehensive analysis of target customers for the location of the project,the project's product and the mode of operation,for the entire project cost,cost and future earnings are calculated and predicted.This article is composed of ten parts,the first part describes the writing background and research purpose,significance and development status of this article.The second part analyzes the feasibility of the project.The third part mainly analyzes the market and positioning,from the macro environment,industry environment,competition environment and competitors and so on several aspects carries on the analysis,and through the SWOT analysis it is concluded that the enterprise's strategic positioning;The fourth part is the analysis of marketing strategy formulation and positioning,from product,price,channel,promotion,people,processes and environmental analysis such as the "micro fruit lodge to adopt the marketing strategy combination;The fifth part is the canvas of business model.The sixth part is the project strategy planning,which introduces the project schedule and target tasks.The seventh part is the organizational structure and management team,introducing human resource planning and operation planning.The eighth part is to introduce the fund budget and fund source of the project;The ninth part is the financial analysis of the financial data of the project,which evaluates the profitability and market prospect of the project through financial indicators.The tenth part mainly analyzes the uncertainty and risk of the project and puts forward control measures.Part x is the design,argumentation and description of the future business development decision of the project.