| Competition among modern enterprises relies on science and technology more and more, Technological innovation has always been able to help the enterprises to win in the competition. With the increasing trend of economic globalization and the increasingly fierce market competition, technological innovation capability of enterprises have become the fundamental driving force for the development of enterprises in the market and the most important means of competition, who has a leading core technology, who has a lot of knowledge property, who occupied the initiative in the market competition, and eventually occupy the active position in the competition. In the fierce competition, many companies blindly pursue new product, but there is no clear strategy or mature technology innovation project selection and management procedures, such companies often initiated many innovative projects, and it is failure, in the end.From the beginning of the theoretical knowledge of technological innovation strategy, the source of technological innovation, Technology S-curve, To analyze internal and external environment in enterprises, to identify core competitiveness of the enterprises, Choice of technology innovation strategy, and to develop and implement innovative strategies, and so on.Apply theoretical knowledge to analyze the JSZPJC company’s current situation. Such as Porter’s five forces model to the external environment, Porter’s value chain model for the JSZPJC company’s internal environment. And use the The SWOT model analysis the JSZPJC company’s technological innovation strategy portfolio. According to the actual situation of the company and future trends, the company’s technology innovation strategy should be based on SO-led strategy, namely a good opportunity to seize the macroeconomic environment, give full play to their advantages, bigger, stronger core technologies and technical features. Also, pay attention to overcome their own weaknesses and avoid threats. Finally, to ensure the effective implementation of the company’s technology innovation strategy, and make the specific safeguard From the R & D investment, Technological innovation organization, Technological innovation system and culture and other aspects of technological innovation and so on.This paper first combined the technological innovation theory and JSZPJC company’s situation. Develop the company’s long-term technological innovation strategy-Become the world’s most influential and credible services. In product testing, qualification, performance testing and certification services and so on to continuous improvement, strives for excellence. Consistently provide the most competitive services to customers worldwide. And made a stage of technological innovation strategy based on the actual situation of the company. The Technological innovation strategies have reference for other related businesses. |
