Sdudy On The Development Of Cross-border RMB Business Of Bank Of China Guangdong Branch

The pilot work of cross-border RMB settlement business implemented by the people’s Bank of China in July 1,2009, The cross-border RMB business is now in the national vigorous development, more and more countries or regions accept the RMB settlement,and Bank-of-china Guangdong province branch depend on the first pilot of Guangdong region,The advantage position of the international settlement business, many overseas branches and many other advantages, make its cross-border RMB business since its inception has been at the leading level in Guangdong and even the whole country area.This paper analyzed the current situation of The cross-border RMB business slow down the pace of development, market share stagnate or even decline of Bank of China Guangdong province branch at present,explored the existing problems of Guangdong Province branch in carry out cross-border RMB business,and establish a countermeasures to solve the problems of the cross-border RMB business based on the analysis of the problem.This paper introduces the currency choice theory, International Monetary Theory, And take the two theories as the foundation, And use PEST analysismodel to analysis the external environment such as political,economic,social,technological that bank of china guang dong province branch faced in cross-border RMB, and use The SWOT model (SWOT analysis) to analysis the strengths and weaknesses, opportunities and threats that in the internal environment of the bank, and analysis the coping strategies’s advantages and disadvantages that the foreign capital bank took in the process of the internationalization of currency, Use its successful experience for reference, to proposes the development strategies of the cross-border RMB business of Bank of China Guangdong Province branch in future five years. and constantly improve the business market share of the Bank of China Guangdong Province branch through the implementation of the strategy,improve the business contribution of total profits in Bank of china Guangdong province branch.Finally the management scheme security evaluation and the management scheme is discussed to make the management scheme for final implementation become operational and security.