Uncertain Standers And Enterprise Certification Incentive

Certification refers to an activity to certify product, service, management system in accordance with the relevant technical specifications, which are related to mandatory requirements or standards conformity assessment. Certification plays an important in health and safety, sustainable development, utilization and effective allocation of resources. As a solution to the asymmetric information between enterprises and consumers, and to promote transactions between economic social parties, certification has become an guarantee to ensure the quality of the product, service, management system and a management method of international, whose development level become an important symbol to measure a country’s market system and the importance of certification has got the whole world recognition and attention.However, because there exists consumer uncertainty over certification of firms, the value of certification is eliminated. Compulsory certification plays a major role in the rapidly development of Chinese certification market, while voluntary certification, which makes a real difference on certification industry, growing slowly. In this essay, through building a certification equilibria model, we explore the effects of standard uncertainty on incentives of certification for firms, and give some corresponding rules and measures.Firstly, we explain the definition, conception and theoretical mechanism of standard uncertainty, analyze reasons for certification uncertainty from the perspectives of internal and external effects and discuss deeply the influence path of standard uncertainty for certification incentives for firms. Secondly, the certification equilibria model based on certification uncertainty we built show how standard certification affects firm’s perspective on certification, and we raise three hypotheses based on that. Thirdly, as an example, China Green Food Authentication further demonstrates if certification remains uncertainty, the costs of certification and products quality eliminate incentive of firms to participate in certification. While "focal" could adjust the effects of standard uncertainty, and stimulate enterprises to participate in the certification...