The Marketing Model Research Of Custom Liquor

With the rapid development of economy Chinese, custom wine industry competition is increasingly fierce, at the same time was also the custom wine enterprise competition. Custom wine enterprise want to in such environment successfully survive and develop well down, we must explore a development path suited to their own enterprises.The main content of this paper is the problem of wine in the market analysis of customized marketing planning marketing pattern and strategy related, according to the custom of wine industry development status and custom wine sales industry competition environment, with a lot of data as the basis, analysis and demonstration, shows that in the fixed importance of marketing strategy in liquor making industry, and deficiencies found in custom wine marketing in the market in, try to analyze the reasons behind these problems, and these problems put forward some opinions for improvement scheme, applying the theory to the practice, the development of customized wine for sale in the market, prepare sufficient theoretical preparation.The first chapter is the introduction, mainly introduced the research background, the related document review and research contents and methods; the second chapter introduces the customized wine related theory summary and the analysis of the theory involved in this paper; third chapter mainly on custom wine industry marketing environment; the fourth chapter introduces the current situation and problems of custom wine marketing; the fifth chapter introduces the custom wine marketing problems related countermeasures; the sixth chapter is mainly introduces the customized wine industry marketing security measures; the sixth chapter is the conclusion and prospect.Although in this research has many deficiencies, still hope that the above research results and suggestions to help custom wine enterprises.