Research On E-commerce Model Of Linyi Small Commodity Market

The mode of electronic business affairs is one of the important problems of the business activities of enterprises in the new era, e-commerce model, refers to the composition of many elements of electronic commerce, various combinations of different forms and electronic commerce operation management mode and method. The city of Linyi small commodity wholesale market as an important commercial center in the north, and play an important role. However, in recent years, since the foreign supermarket chains to enter the domestic market, such rapid development, showing a hitherto unknown competition,coupled with the Linyi small commodity wholesale market operation mode is relatively backward, the development is slow and even retrogression, the situation is grim. Linyi smallcommodity market in this kind of situation, will be how to develop? How to operate thebusiness model can maintain its important position, become the urgent subject in front of us.This paper employs the relevant theory of transaction cost theory, value chain theory, the atomic theory and the third party e-commerce platform, combined with the operating situation of Linyi small commodity market, reference SWOT in strategic managementanalysis of Linyi small commodity market has its own advantages and disadvantages and the external environment changes brought about opportunities and challenges. The use of literature research, empirical research, for the existing business development model of perfection and improvement, put forward to suggestion of further enhance the development of Linyi small commodity wholesale market mode of electronic commerce, from "Yiwu mode", to find out the electronic commerce business model suitable for the small commodity market in Linyi in the modern economy for its development, puts forwardcollaborative e-commerce mode, and about its feasibility was analyzed, and finally puts forward the development mode of electronic commerce in Linyi small commodity market,the implementation of security strategies, and hope to provide some enlightenment for other small commodity market business model.