Try To Talk About Humanistic Care Of Public Service Ads In Our Country

After the implementation of reform and opening up policy,our country is in the transitional period of froming planned economy to market economy. There are all sorts of phenomenons of lacking Humanistic care, the distortion of the public values and money first in many people’s eyes under the impact of market economy waves. In other words, people demand more at mental level in modern time background. In addition, public service ads as a kind important mode of communication of the mass media which care the soul of the human spirit and which diffuse advertising contents,at the same time it is also full of rich humanistic care.More importantly, the public service ads as part of the construction of socialist spiritual culture which have the responsibility and obligation to convey the right social values and moral values, and call the good and beauty in human nature.Public service ads have the education, public opinion direction, humanism, aesthetic education, and other functions, but why do I research the humanistic concern of public advertising?There are all sorts of phenomenons of indifference,weak sense of responsibility and disordered social public order in the society,Part of the reasons is lacking humanistic care which is the inner motive power of development of human society healthily and completely.If we all pay attention to humanistic care,it will change the negative phenomenons in the society at a certain extent and let the human,society and nature live in a harmonious society.So public service ads as the important mode of transmission of the positive energy and as an important carrier of humanism play a vital role in reshaping social morality.Therefore, we can say that public service ads which is the communication bridge of the government and people,the media and audience, and which is the main tool to set up correct socialist values and rectify social behavior, and which is the important performance of humanistic concern in the society.The current domestic research results about humanistic care of public service ads are rare,so I hope to research it from this perspective to better develop and embody the humanistic care of public service ads, which make it become a shining pearlin the construction of socialist spiritual civilization. Through the various data collection,I summary the domestic and foreign research results and research methods and adopted by the theory of knowledge in my paper,Then I start study humanistic care of public service ads at four aspects.Firstly,I trace the origin of humanistic care from history development of the western humanism, and profoundly summed up the connotation of humanistic care, then interpret spread theme and intrinsic value of it;secondly, I research the present situation and existing problems of it rationally, its problems have four aspects,namely, its subjects, creator’s humanities cultivated manners, advertising creative,and unbalanced regional development; thirdly,I analysis mode of representation of humanistic care in our country’s public service ads from four angles;fourthly, I put forward the future development of it.At last, I hope that public service ads pay more attention to humanistic care and embody humanistic concept, which let human live in a world full of humanistic care, and let the public have a kind-hearted heart of public welfare.