Research On Current Situation, Problems And Countermeasures Of Tourism Public Service In China

At this stage, the importance of the growing Chinese tourism market tourism public service system in tourism development has become increasingly prominent, the development of research on tourism public service has become a hot topic in the tourism industry. Tourism public service through years of construction, it has been effective. but the face of the popularity of the tourism market, leisure and other trends, tourism public service is facing a new challenge. In addition, the tourism industry in the new economic normality strategic position increasingly prominent, tourism public services will lead the development of public services, and promote social construction of civic duty. Under such a background, the current development of China’s tourism public service is not enough. In order to understand the status quo at this stage of tourism public services, problems and countermeasures, this paper based on survey data, the attitude of our people with regard to tourism public services has combed and analysis. From our people on the tour overall satisfaction with public services Situation rate conditions and different levels of regional groups, different income groups, different age groups, different education level groups on tourism public services satisfaction rate situation analysis, the current situation of tourism public service as follows:First of all, the tourism service hot line and tourist information center contribute insufficiently in tourism public information service. Network information service is the main source of towns and countryside getting information, but the technical barriers should be solved. Parts of the service cost too much, so that the old and the less educated use less. The quality of traditional information service appears poor, but it is the main way for the old to get tourism information.Secondly, the supply of car and bicycle rental service is dangerously low. There is still a market for the traditional tourism transportation service. Some people start to pursue a variety of experiences in transportation service.Thirdly, the travel security education and tourism insurance is critical missing in tourism safety service. Different populations have different emphasis on safety.Finally, tourism public convenient service is lack of the volunteer service system. Different groups of people are sensitive to the price.Subsequently, the article points out that the existing tourism public service overall supply shortage at the present stage, the equalization of a serious shortage of supply of the lack of diversity, public service system is not sound, the supply of services without considering the characteristics of the population and other issues, and put forward for this country tourism public services need to be breakthroughs in some key areas, to develop and use of modern network technology, the development of both traditional services and service should be more inclined to vulnerable populations and other recommendations.