| With the vigorous development of leisure agriculture, tourism as an important way of leisure is increasingly being accepted by the people, Baishawan ecological farm, with its good ecological conditions and superior resources and the environment has become an ideal place for urban tourism and leisure, eco-farm tourism and leisure gradually become an indispensable decompression urban residents enjoy life. But appear in the course of many years of development some problems can not be ignored, this situation has not well adapted to the development trend of rural tourism Minhou, this gives management and development Baishawan Ecological Farm brought a series of problems. How to take advantage of the ecological farm Baishawan rich ecological resources, the development of ecological farm Baishawan leisure products, upgrade Baishawan ecological farms leisure products, innovations, is related to the major issues Baishawan ecological farm with good survival and development. Eco-Farm is both tourism, leisure and entertainment nature of the emerging format tourism in recent years become one of the popular tourist hotspots. In the competitive field of the industry, how to better grasp the psychological needs of tourists, grasp the development direction of leisure agriculture is the focus of current development concerns of leisure products. In this paper, Baishawan ecological farms conducting a research study aimed at tourist satisfaction with the results evaluated, of the gap between the discovery and leisure products and services provided by ecological leisure farms with visitors expected between, and thus an accurate understanding of the needs of tourists and expectations, found ecological farms and weaknesses of leisure products and services, make appropriate recommendations and measures to promote the ecological leisure farm development. Based on the 365 tourists random survey,326 questionnaires were returned, the effective rate was 89.32% questionnaires. Combined with SPSS 18.0 and Excel on the survey data for quantitative and qualitative analysis. Survey results show that 43% of males, females accounted for 57%,18-45 years old accounted for 68.4 percent of total visitors, visitors are educated mainly in the middle and high school and college, accounting for 63.2%, most visitors are students,30.1%,91.7% of visitors come from Fujian Province, and in 4500 the following monthly income of 70%. Visitors travel from the characteristics of the situation, the number of visitors for the first time travel accounts for 57.7 percent overall,41.4 percent of tourists choose to travel the way with family or friends, electronic networks and newspapers and magazines become visitors understand ecological farms mainly Baishawan way. Overall Satisfaction analysis results showed that more than 70% of tourists are not satisfied with the dialogue Bay Ecological Farm, not to 20% of visitors would recommend Baishawan ecological farm. Through the survey data available right scale analysis of each index, and calculate a weighted average tourist satisfaction through playing, csi value of 2.8732, indicating that the general satisfaction. Finally, IPA analysis, the importance and satisfaction data were averaged to establish four images map, propose practical solutions and ideas. The paper has a theoretical basis and practical application of some relevance and ductility, to promote eco-farm improvement leisure products, improve marketing mode, improve service quality, improve customer satisfaction and loyalty have practical significance, and for the industry development planning, product design and development and construction, business operations and management for reference. |
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