The Strategy Research Of Ecological Cultural Tourism Industry Development Of PuCheng County

Tourism has the characteristics of across time and space and spreading culture, travelers are both experience of landscape and culture.The general secretary of XiJinping put forward" tourism is a bridge of spread civilization,cultural communication and enhance the friendship and the best way to improve the people’s affinity "in Russia when in the China tourism year the opening ceremony. It accurately reveals the cultural and social functions of tourism.The paper has been clear about the meaning and the main methods of the study. It studies industrial development trend, path, direction and goals, combined with the basic theories of edge discipline and interdisciplinary, draw lessons from existing research results, using management, tourism, economics and other related basic theory. It discusses from several aspects the government how to play a leading role, and analyzes the three elements of ecology, culture and tourism how to organic combination to maximum effect., and how to resolve the interests of the social, economic and ecological relations, so as to promote sustainable development and look forward to the good development prospect.All in all, this paper studies from the reality of PuCheng, focusing on the combination of theory with practice, through the analysis of current situation to see problems, get the advantage, planning countermeasures. It focuses on the evelopment strategy of the ecological culture tourism industry, explores the new development model that it’s the government leading, market operation, society participation, and docking area of ecological culture tourism industry, it provide the theoretical support for the development of the ecological culture tourism industry.