Study On Shiyan Ecological And Cultural Tourism

As a research focus of ecological and cultural tourism development and a main countermeasure of Hubei provincial government in building Exi Eco-cultural Tourism Circle, the study on Shiyan ecological and cultural tourism is be of paramounting significance. On the basis of demonstrating the background and significance of Shiyan ecological and cultural tourism, the paper fully combs the development of domestic and international eco-tourism, cultural tourism, eco-cultural tourism research and theoretical foundation, and defines the concept of eco-cultural tourism, based on which the paper analyses the reality of conditions from the perspective of advantages and opportunities, threats and challenges of the Shiyan ecological and cultural tourism development, and demonstrates driving forces for Shiyan ecological and cultural tourism from three viewpoints. namly the source power, direct power and external power. Based on analysis of the Shiyan ecological and cultural tourism system elements, the paper elaborates the relationships among natural subsystem, social subsystem and cultural subsystem and expatiates on the mechanism of their coordinated development. Moreover, the paper tends to build a general framework of development model for Shiyan ecological and cultural tourism from four perspectives, namly overall development and orientation. space layout, upgrading paths and supporting system. Under the guidance of creating a national ecological and cultural tourism demonstration area. Shiyan should adhere to the principles of government-led market, overall planning and highlighting the characteristics. system improving and regulation, and forms a space development structure featuring "three zones and three lines" in terms of the overall layout. We should enhance the development quality of Shiyan ecological and cultural tourism industry through guided market operation by the government, projects-oriented promotion of business support, regional cooperation, joint development and marketing backed by distinct themes. We should ensure the orderly development of Shiyan ecological and cultural tourism through the institutional and mechanic reform, construction of monitoring, evaluation and feedback system, scientific awareness cultivation and legislation construction.