Researches On County Tourism Co-opetition In Fuping And Pucheng County

With the rapid development of tourism,the trend of regional economic integration and urban-rural integration has increased,and the competition of tourism has been transformed from a single scenic spot to a regional competition.Area of the whole competition for regional cooperation become the inevitable trend,in order to achieve the "win-win" and "multi-win",county tourism as part of the regional tourism,on the basis of its own tourism development,play their own advantages,looking for complementary advantages,with competitors to establish relations of cooperation,cooperation in competition,competition and cooperation,on the premise of sought to maximize the overall interests,enhance their competitiveness,realize the sustainable development of tourism.The rich tourism resources of Fuping county and Pucheng county have the crucial influence and function in the tourism development of Weinan city and the development of the tourism industry in xi 'an.The tourism of the two counties is in the early stage of development.Only the individual advantage spots have the market competitiveness,and the county area,especially the county,is still in a competitive separation state,and the overall tourism competitiveness is not enough.It is very important for the sustainable development of tourism in two counties.Based on county,the county tourism,tourism phenomenon in concepts such as discussed on the basis of using the tourism system theory,comparative advantage theory,symbiosis theory and sustainable development of tourism theory support,expand the study of Fuping and Pucheng county tourism competition,through inductive analysis of questionnaire survey,to determine the two counties county tourism competition is feasible,and according to the resources,products,market,traffic location,such as the truth,put forward the two counties in the industrial cluster and development strategy under the guidance of time and space,and establish a complementary development,demand guidance,government guidance,enterprise symbiosis,residents to participate in the competition mode,through resource integration,tourism image,build the linkage of tourism corridor,establishing tourism information platform,the construction of good faith travel system,cultivating large tourist groups such as path,realize the win-win situation of county tourism competition.