Comprehensive Evaluation Of The Competitiveness Of Mainland Brokerages Based On Principal Component Analysis

Brokerage comprehensive competitiveness evaluation of securities companies has guiding significance to the survival and development, compared with foreign some big brokerages, local brokers in terms of comprehensive competitiveness of our country situation is not optimistic. Establish a system of securities firms competitiveness comprehensive evaluation system, scientific and rigorous evaluation of our country’s securities firms competitive situation, understand its own positioning, cognition of their own advantages and disadvantages, formulate relevant development strategy, for our country’s mainland listed securities firms to improve and improve comprehensive competitiveness has important theoretical significance and practical significance. Choose this topic for research.Since reform and opening up in 1978, the Chinese economy going through continuously in the history of the torrent of baptism, the economic system is increasingly perfect, at the same time, our country’s securities industry has ushered in the twenty years of vigorous development. In the twenty years of history, China’s securities industry has experienced from scratch, from there to fill, in the tide, from a series of process, failure and calm in the ups and downs, the supervisory ability of the system, scale, etc have been greatly developed. Accompanied with the process of world financial integration gradually increase, the economic globalization and liberalization in China’s financial circles played the main melody. Since the 2008 financial crisis, Banks, financial institutions, such as a broker for a big reshuffle, many small and medium-sized financial enterprises in the face of the pressure force, to asset restructuring, merger, in order to face more severe challenges. As the overseas each big brokerages, investment Banks in the mainland, the mainland’s domestic brokerage, pressure is more and more big, so set up mainland brokers competitiveness evaluation system, the correct evaluation of competitiveness of mainland brokers is imminent.Content of the first part of the article the author will from the Chinese mainland brokerage fundamentals and macro analysis, with the competitiveness of the enterprise as a starting point, the comprehensive competitiveness of securities firms were defined. The author thinks that the strength of the brokerage firm competitiveness mainly from three aspects carries on the related elaboration, brokerage, the annual comprehensive business ability, respectively, and brokers brokerage market share ability of continuing operations.The second part of the article mainly expounds the basic theory of company’s comprehensive competitiveness, including brokerage competitiveness theory guided by money; Brokers competitiveness theory guided by ability; In order to resource guide brokerage competitiveness theory. And from the environment, personnel, system and culture from four aspects analyzes the factors influencing the competitiveness of securities firms.The third part of the article will be subject to broker the special nature of enterprise, to carry on the competitiveness index of the evaluation, selection, establish relevant evaluation system and index, and the related indicators and revised, finalized for five indicators and 16 secondary indexes.The article after the fourth part mainly combined with principal component analysis of data, data model is established. And through the calculation of integrated composite scores of each brokerage and sorted, and according to the component scores and comprehensive scores were analyzed.The fifth part of the article based on principal component analysis the conclusion, from the external environment improvement and securities firms to improve their own conditions two aspects put forward some opinions.