Study On The Retail Business Of Commercial Bank Performance Evaluation

As the banking industry competition is more and more incentive, Strengthen the use of performance appraisal system, has become an international large commercial Banks to raise core competitiveness, create value for shareholders for the important direction and means. How to use scientific performance evaluation method for the internal management, transform management mechanism, improve the ability of Banks to value creation and competitiveness of Chinese commercial Banks has become the top priority. Performance appraisal as a modern management tool, which is a key link in the process of operation and management, is the core of human resource management. An effective and accurate performance appraisal system not only can help enterprises to create high performance, realize the goal of enterprise, but also can become the driving force of enterprise long-term sustainable development. reasonable and effective performance evaluation system in accordance with the strategic orientation, focused, and a new, comprehensive scientific setting principles. Performance evaluation has become the focus of commercial Banks in recent years.This paper studies the retail business of commercial bank performance evaluation of the concept, basic theory, research method, etc, and analyzes the current situation of business bank performance evaluation. Combining the reality of our country commercial bank, China merchants bank as the template.Starting from the bank’s performance appraisal status quo, research our country commercial bank the problems existing in the performance evaluation system. Analysis the present situation of commercial bank system, institutional setup and management idea, the team construction of the difficulty, puts forward some corresponding Suggestions and comments. In addition, this paper analyzes the contribution of retail line, structure and distribution of assets, input and output efficiency, product profitability, in order to puts forward some Suggestions to improve China merchants bank retail business profitability.