Farmers’ Professional Cooperative Organization Trust Research

Organizational trust problem has always been the hot spot of the international academic research. Trust is the important embodiment of organizational effectiveness, relates to the benign operation and coordinated development of the organization. Farmers’ Professional Cooperatives is a kind of rural economic organization, its development depends on the trust of the farmers. However, our country cooperative organization trust situation is not optimistic at present, affects the farmers’ willingness and behavior of participating in cooperative, and blocks farmers to form a stable long-term effective mutual cooperation. The trust of the farmers’ cooperative has great significance on facilitating the cooperation among farmers, and it is the important basis for ensuring the effective operation and long development of cooperative organization.In the framework of Giddens Trust Theory, the cooperative organization trust of this study is divided into interpersonal trust and system trust. Interpersonal trust consists of longitudinal trust from famers’ to the cooperative President and the horizontal trust among famers. System trust consists of famers’ trusting in the cooperative overall and famers’ trust in the village public power. On the basis of those, this study has built an index system famers’ trusting in the cooperative. Therefore, the specific content of this study includes the following aspects: Firstly, the analysis of theory of cooperative organization trust; Secondly, the study of organization characteristics and current situation of the development of the cooperative; Thirdly, the building of the index system famers’ trusting in the cooperative and the analysis of organization trust; Fourthly, analyze the relationship between cooperative organization trust and famers’ participation; Fifthly, put forward some suggestions on the development of cooperative trust in the sight of Giddens Trust Theory.This study uses the empirical research method that combines quantitative research with qualitative research, and the study mainly analyzes by questionnaire and interview while literature research is complementary. In the study, the main methods for data collection are literature method, questionnaire survey method, interview method. The literature method is mainly used in researching organizational trust theory and analyzing the research progress of cooperative organization trust. The questionnaire method mainly analyzes the relationship between organizational trust and farmers’ participation and changes of cooperative organization trust structure through understanding of farmer’s perception on cooperatives, famers’ trust and farmers’ participation. The interview method mainly understands the development and trust of cooperative organization by interviewing the cooperative president, technician, village cadres and some farmers.The study has found that: Firstly, the index system famers’ trusting in the cooperative mainly consists of longitudinal trust from famers’ to the cooperative president, the horizontal trust among famers, famers’ trusting in the cooperative overall and famers’ trust in the village public power; Secondly, the overall level of farmers’ trusting in cooperative organization is not high, the interpersonal trust level is optimistic, and system trust level is low; Thirdly, famers’ participation intention is relatively high, and participation behavior is very little, and famers’ participation willingness and behavior mainly focuses on the business engagement; Fourthly, system trust has a significant effect on famers’ participation willingness and participation behavior while interpersonal trust had no significant effect on either. Fifthly, system trust of the cooperative organization plays an important role on farmers’ participation, and taking off the domain mechanism based on the separation of time and space make cooperative organization structure change which is from the interpersonal trust to trust system. Sixthly, make suggestions on the development of cooperative trust in the sight of Giddens Trust Theory. To realize equilibrium of the structure of the cooperative trust, alleviate the conflict of tradition and modern, and overcome the cooperative trust crisis, we should raise farmers’ organizational level based on organization carrier, integrate cooperative trust structure by inheriting the tradition reasonably, restore trust cooperative system by perfecting the system construction and strengthen farmers’ ontology of security by cultivating farmers’ trust.