Small Micro Financial Innovation Research Of Minsheng Bank

Microfinance habitly called petty loan in China. Its essence is to provide financial services to the traditional credit excluded in low and middle-income groups, small micro enterprises. such as general loan amount is small, without the traditional collateral,and it is internationally recognized as a successful way of poverty alleviation and help small micro enterprises to finance.In 1976, professor Yunus of Grameen Bank, which is the origin of small micro finance. In nearly a decade, the small micro finance in the rapid development of our country, the main service object is micro, small and medium enterprises at present.Micro, small and medium enterprises is an important part of national economy, is the main contributor to GDP in China, the main force of job creation, innovation of science and technology powerhouse. Micro, small and medium enterprises in creating GDP, employment, technological innovation, the resources allocation efficiency even more than large enterprises. However, in the process of our country market economy reform and construction, micro, small and medium enterprises has always been vulnerable groups, influenced by a variety of internal and external factors, its development is faced with multiple constraints, in the process of policy, market resources configuration has not been fair treatment, is not fully excavate potential. The national federation of industry and commerce according to the survey, the scale of small below 90% without any loan relationships with financial institutions, small micro enterprise 95% without any loan relationships with financial institutions. Small and medium enterprises to create value for the society rather than for financial resources is obviously not matching.This situation, not only hindered the micro, small and medium enterprises as the representative of the development of private economy, more important is to significantly reduce the efficiency of economic development. Minsheng bank as the first comprehensive national joint-stock commercial Banks, small micro financial services have done a lot of exploration, relieve the contradictions of the micro, small and medium enterprises financing. However, compared with the objective demand of micro, small and medium enterprises, there is a big gap, further innovation space is very big. Therefore, based on the theory of market segmentation, product differentiation theory and financial innovation theory as the foundation, from the perspective of joint-stock commercial Banks, Minsheng bank, for example, using the key case investigation method, the qualitative analysis method and contrast analysis, the combination of micro and macro research methods, according to the operating characteristics of micro, small and medium enterprises, financing demand characteristics, in-depth analysis of the development of small micro financial status and innovation, and based on the analysis of Minsheng bank small micro financial innovation on the basis of the motivation and restriction factor, puts forward the large and medium-sized joint-stock commercial Banks to carry out an effective mode of small micro financial services and supporting environment, in order to broaden the micro, small and medium enterprises financing channels, further help micro, small and medium enterprises to solve many problems.