The Market Positioning Study About Automobile Lubricating Oil Of J Co.Ltd.

In China,that is both opportunity and challenge for the private automobile lubricating oil enterprises for the changeable market competition environment and the product’s upgrade and update.But how to win the market competition with the same quality products? And how to avoid to loss the market? I think the market positioning study will give a satisfactory answer.This article is based on the correlation theory and method of marketing、marketing strategy managementand market positioning,aimed at some main marketing problems to doing the market positioning study about J Co.,Ltd..Firstly, utilize SWOT theory to analysis the development of J Co.,Ltd’s automobile lubricating oil through macro and micro enviroment,advantages and disadvantages.United both strategy and the internal resources & external environment, provide the reference opinion of how to foster strengths and circumvent weaknesses.Secondly,take the advantage of STP strategic theory to analysis the problems of market segmentation,market targeting and marketing positioning of automobile lubricating oil. Determine the target market’s choice model and marketing strategy based on the market segmentation;determine the market positioning type on this basis, then will achieve the product’s accurate positioning.Finally, apply the related 4R marketing theory, union J Co.,Ltd.’s new positioning of automobile lubricating oil market, work out five kinds of corresponding strategy which fit for their automobile lubricating oil marketing.Propagate the brand, make the J Co.,Ltd.well knowned. Promoting the cmpany’s competitiveness and comprehensive strength, in the mean while promoting the company’s profit level.The research significance of this paper is make sure the company’s new positioning of automobile lubricating oil marketthrough the environment analysis、market segmentation of automobile lubricating oil、target market selection. basis on the old customer maintaince doing the extending volume growth、promoting the profit level and make the brand well known, then advance the transformation of marketing and enhance the management of marketing.