Study On The Optimization Of The Sales Logistics For Yangyuan Zhihui Beverage Company

Beverage industry is a new kind of industry, also a hot spot of development in the consumer goods market and a new economic growth point. With the rapid development of the beverage industry and increasingly fierce competition in this industry, the logistics get more attention in the beverage industry and it become "the third profit source". sales logistics not only serve the end customer directly but also have a relationship with enterprise’s economic benefit, so the sales logistics become the focus of research and improvement.This paper takes Yangyuan Zhihui Beverage Company as the object of study, firstly introduces some relevant theories of the sales logistics and then starts from the current situation of the sales logistics system to analyze that there are many existed problems of the company such as irrational logistics organization structure, irrational warehouse location, the inefficient transportation, the unscientific logistics information management, the imperfect sales channels, etc, Combined with the specific situation of the sales logistics of the company, we propose the optimization scheme of sales logistics of the company, focusing on the organizational structure optimization, order process optimization, the construction of distribution center. In addition, this paper also gives some advice on information system optimization, sales channel construction and logistics management strategy. Finally this paper presents the evaluation of the optimization program.On the basis of in-depth investigation and study of Yangyuan Zhihui beverage company, this article digs out the problems of sales logistics and then proposes some optimization measures by using the theory of supply chain integration, ABC classification management theory and mathematical tool(the Precise Gravity Method), etc. Through the optimization of the sales logistics of Yangyuan Zhihui beverage Company, it can reduce cost, increase profit and also provide a useful reference of sales logistics optimization for other enterprises.