| According to the spirit of both national and provincial governments about adjusting the economy, in 2008, original province JG Group and LQ Group conformity were reorganized, establishing JS Group. The JS Group is the architecture industry large-scale State-owned business, involving the house construction, the highway bridge, the municipal engineering, the construction and installation and so on many service domains. For one year, the JS Group has the good trend of development and made certain progress. But, the architecture industry competition is very intense, and the domestic and foreign economic environments are also changing fast. How to stand firmly and obtain developments in the environment in which the opportunities and the challenges coexist is the may problem the construction group will mainly face.This essay utilizes the specific cases to instruct the background of the JS Group and the situation after it having been established. Furthermore, the essay states what mesthod to used aiming to make the Group develop fast and securely. The analysis apply the Strategic management method to interpret the exterior situation, the competition in the domain and the internal situation in Group. Thus the essay summerizes the SWOT matrix of the JS Group and confirm the group strategic targe. Finnaly, the essay outlines the strategic map according to the BSC-balanced scorecard and proposes the concrete service measure for the JS Group. |
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