The Study On Application Of Strategic Management Accounting Of Hengrui Pharma

Since China carried out the economic reform and open up policy,The Chinese economy has moved on a rapid development era.And a lot of large foreign pharmaceutical enterprises have successively gone to the Chinese pharmaceutical market.Compared with foreign pharmaceutical enterprises,Chinese pharmaceutical enterprises are far behind in both management level and research and development technology.They have developed a more mature system and have an absolute advantage in market competition.Domestic pharmaceutical enterprises feel pressure in such competition situation.In recent years,China has carried out a series of reforms in medicine,which the profit space is compressed,and medicine enterprises are facing huge challenges.In order to get out of trouble,Domestic pharmaceutical enterprises occupy a place in the pharmaceutical market and seek long-term development.It is necessary to introduce scientific management methods,and formulate the enterprise’s development plan from the strategic perspective,from which strategic management accounting is widely used.Strategic management accounting is the combination of strategic management and management accounting.Striving for the enterprise in the long-term development process to obtain competitive advantage,The application of strategic management accounting helps enterprise managers to make correct decisions and make up for deficiencies in the development process.This paper first introduces the background and significance of the research,the status quo of domestic and foreign scholars and research methods and content,and describes the relevant theories and application methods.Secondly,it introduces the necessity and feasibility of Hengrui Pharma’ strategic management accounting and its current management situation.It help understand the current operation status,existing problems,and the implementation of the necessity and feasibility in Hengrui Pharma,which laying a foundation for the subsequent application of Hengrui Pharma’s strategic management accounting.Then,it introduces the application of strategic management accounting of Hengrui Pharma in three stages: PEST and SWOT are used in the strategic analysis and strategic choice.value chain analysis is used in the strategic implementation stage.And balanced scorecard is used in the strategic performance evaluation stage to evaluate the enterprise performance.Finally,the conclusion and prospect of this paper are introduced.Through the specific analysis of Hengrui Pharma,it is concluded that the application of strategic management accounting can help enterprises choose suitable development strategies,establish competitive advantages in the long-term development process,and achieve sustainable development.At the same time,environmental changes affect the development of enterprises,it should be combined with the specific circumstances of enterprises,in practice to constantly improve the strategic management accounting system.