Research On The Impact Of Interating Incentive On Recycling Behavior And Closed-Loop Supply Chain Decisions Of WEEE

With the development of science and technology, the arrival of intelligent society, electrical and electronic products that people use replacement faster and faster, with resulting waste electrical and electronic equipments (WEEE) is also increasing. WEEE contains many toxic heavy metals, while there are many reusable components, and therefore it has a double damage with resources waste and environmental destruction. How effectively recycling WEEE has become the focus of attention around the world. Many countries have launched many related legal system to promote recycling WEEE. Under the pressure on resources and environment, our country has paid more and more attention to the management of WEEE recycling, and had implemented a variety of policies, such as trade, subsidies and other policies to encourage the recycle of WEEE. However, due to the influence of cultural, legal, economic and other multiple factors, the result of WEEE recycling management in our country is not very satisfactory.To solve the problem of WEEE recycling, it is necessary to have an in-depth analysis to various stakeholders involved in the WEEE recycling process, including consumers, retailers and manufacturers. Based on reading a lot of literature, reference to many relevant theories, this paper, introduced the integration incentives into the WEEE recycling areas and have conducted in-depth research.Firstly, on the basis of reading a lot of literature, this paper establishment a conceptual model of influence customer participated in WEEE recycling on the strategy of integral incentive from the customer’s point of view. And have an empirical research by the method of questionnaire survey, the results showed that:In the strategy of integral incentive, there are three factors include cognitive of integration plan, the value of integration and integral redeem produce a significant positive effect on consumer behavior intention in WEEE recycling. And the greatest impact on WEEE recycling behavior intention is the value of the integral, followed by integral redeem and cognitive integration plan is relatively small; Behavior intention of WEEE recycling produce a significant positive effect on consumer behavior of WEEE recycling; Implementation costs of WEEE recycling has significant regulatory role on consumer recycling behavior intention-Consumer behavior of WEEE recycling; Social norms doesn’t have significant regulatory role on consumer recycling behavior intention-Consumer behavior of WEEE recycling.After that this paper compared the impact of three models include the producers responsible for recycling, the retailer responsible for recycling, third-party recyclers responsible for recycling to stakeholders and all decision variables under the strategy of integration incentive from producer’s point of view. The analysis revealed that when choose recycling channels, manufacturer will give priority to their own or retailers responsible for WEEE recycling. Compared to the third-party recovery mode, these two recycling channels, whether for manufacturers, retailers and consumers are the most beneficial.This paper takes a combination of qualitative and quantitative research Methods have a systematic study on use integral incentive strategy in WEEE recycling field its provides a theoretical reference for our government development of relevant policies and regulations corporate build a reasonable recovery mode and the application of integral incentive strategy in the field of WEEE recycling.