The Research On Marketing Strategies Of Rore Group Corporation

Human being is now encountering two greatest challenges ever-the crisis of oil shortage and the exacerbation of environment. Under such severe conditions, an accessible solution is urgently required. Referring to the figures from the report of Global Carbon Plan, the amount of exhausted carbon dioxide worldwide will reach 36 billion tons by the end of 2013. And the emission from transportation alone occupied around 23%, namely 8.3 billion tons-since vehicles are greatly rely on the fossil fuels such as gasoline and diesel. The severe and nonstop emission of carbon dioxide has brought us air pollution, and is fastening the greenhouse effect and global warming, which somehow created a very start of potentially extreme weathers. As an important solution for decreasing the pollution and energy saving, NGVs are acting a role very crucial. Meanwhile, the abundant resources of natural gas provide human being a reliable and maintainable solution for fossil. After 30 years’ development, the market of NGVs is now becoming brighter and mature.RORE started the business of manufacturing and supplying control systems for natural gas engines as NGVs are under prosperous development. RORE is now encountering series of problems during its development. This thesis analyzed the internal features of RORE Group Corporation and external market and competition status of NGVs and products of gaseous control systems. Used marketing analyzing tools to analyze these encountering problems, then listed and suggested the suitable marketing strategies for RORE Group Corporation.The thesis is composed of 5 chapters. The first chapter briefly introduced the background, purpose, methods and thinking which made the outline of this thesis. The second chapter introduced the related theories of marketing strategy, and the basic acknowledge and historic development of NGVs & products of gaseous control systems, made analysis for the current status and the tendency of NGVs. In third chapter, mainly analyzed the internal advantages of RORE Group Corporation, and it’s externally competition environment. In the last two chapters, analyzed these crucial problems of RORE now facing and also listed out some solutions and suggestions for its marketing strategy by using 4P theory. The materials for this thesis were widely selected. Individual viewpoints are for reference only.