Research On BH Corporation LNG Marketing Strategies

With the improvement of living standards,and the continuously strengthen of environmental protection consciousness,The call of the people of low carbon economy is higher and higher,Constantly optimize the energy structure.Natural gas as a kind of high quality,clean energy,gets the favour of people gradually.Since 2013,Chinese government changed the price of Natural gas,the price of non-resident Natural gas increased,lead to the LNG production air cost and the operation cost of LNG terminal industry increased.Increased costs slowdown the demand of LNG industrial users and LNG stations,Results in the formation of an oversupply situation,as well as industry low barriers to entry,LNG market competition is increasingly fierce.BH Corporation faces multiple pressure of balance of supply and marketing,market competition,and so on,so we should study the LNG marketing strategy of BH Corporation,so that the BH Corporation could keep competitive advantage in the LNG industry development trend.First of all,through the analysis of the research background,put forward the necessity of research on BH Corporation LNG Marketing Strategies and significance.On this basis,study the related literature at home and abroad,clear the current research status,put forward the research contents,methods and technical route.Through the interpretation of the marketing strategy theory,environment analysis theory and the theory of marketing mix strategy,provide a research foundation.And then,LNG marketing macro environment analysis of BH Corporation,from the political and legal environment,economic environment,social and cultural environment,technology environment is analyzed,and the microscopic analysis of LNG marketing environment,clear the current new energy company BH LNG marketing environment and the internal situation.On this basis,develop BH Corporation LNG marketing strategy,determine the target market,respectively from the aspects of product,price,place and promotion.To ensure the implementation of the marketing strategy,through changing the concept of employees,strengthening marketing team building,improving the company's performance appraisal system and taking the path of sustainable development to ensure BH Corporation LNG marketing strategy can be effective.Research suggests that BH Corporation LNG marketing environment is preferable,the company's development potential is huge.Through the research,from the aspects of product,price,channel and promotion of new energy companies to develop a suitable for BH LNG marketing strategy,and develop new energy company BH LNG marketing strategyimplementation safeguard measures.