Marketing Strategy Research On GuangZhou KL Custom Division

As China’s economy the earth-shaking changes in the environment, rapid development, let more Chinese enterprises pay more and more attention to their external image, corporate external image can use many kinds of form, here to express is the enterprise through the whole dress, the external manifestation of image to express the same. This enterprise appeared on the market demand for buying clothing, let each big clothing company into clothing group-buying business. So far, has encountered bottleneck in the development of the clothing company, the competition is fierce. How can a place in the fierce competition, is the problem that each clothing company in thinking, to find their own marketing methods.Thesis mainly Chinese clothing company representative KL group purchase department as the research object, and for its marketing idea in the advantages and disadvantages, through the development trend of group purchase clothing and bulk garment industry facing the competitive environment, try to more facts to certain effective analysis, demonstration, and show that KL group purchase department in developing good marketing strategy, and it is used by the potential problems; Research into the problem on the development of effective strategies for later. The main contents include:1. The development of garment customization from groups to KL STP analysis, take the customer as the core strategy, clothing product strategy, pricing strategy, channel strategy, brand marketing strategy, marketing management system changes and the application process, and then to the detailed analysis on the problem one by one;2. Find out its advantages and disadvantages of the existing, selection and breakthrough and success and deficiencies, so as to develop corresponding measures:one is to optimize the present marketing management system; Put forward more suitable for competition in the market is currently the advanced marketing concepts and methods; Three is found to be effective through the scientific analysis on the implementation of market strategy; Four is the future development of marketing strategy for the company planning to make a valuable contribution.3. Based on a lot of facts analysis and research conclusions, to KL custom division offers a reference of marketing value, the innovation of this paper lies in, can according to the market marketing theory combined with KL group purchase department the actual situation of the analysis of the system, and puts forward improvement strategy conforms to the company for the development of marketing.