Study On The Effects Of Enterprise Value Norm On The Supply Chain Relationship

With the increasing fierce competitive environment, enterprises start to focus on their company’s supply chain management and hope to meet the need of higher customers with the minimum cost. However the basis for effective implementation of supply chain strategy is to have a good and stable supply chain relationships, only through a stable supply chain relationships can ensure the coherence of downstream businesses. However during the establishment and maintenance of the supply chain relationship, the identify between the cooperation is indispensable, especially the common cognition of the culture, values, strategies, tactics and some other problems, we refer to these as the value standard of an enterprise, is a corporate values. This paper starts with from value standard, introducing the relationship commitment as mediating variable.We explore how the Enterprise Value Norm affect the Supply Chain Relationship through empirical research methods in the point of supply chain relationship development and maintenance. In the end, we propose the supply chain relationship maintenance strategies, which is of great significance to the sustainable development of the supply chain partnership.This paper starts with from value standard, introducing the relationship commitment as mediating variable.We explore how the Enterprise Value Norm affect the Supply Chain Relationship through empirical research methods. Based on the literature review, we divide relationship commitment into two dimensions as affective commitment and continuance commitment (also known as the economic commitment). Affective commitment is a kind of emotional cooperation dependence on each other, and the willing to maintain this relationship. Economic commitment is common recognition to the future interests. By keeping the relationship, the partners can meet the requirements of both sides, avoid the increasing cost caused by partner replacement or transfer. Supply chain relationship is divided into two dimensions with the level of cooperation and willingness of cooperation.On the basis of above, we put forward the hypothesis, and the establishment of the relationship between the effect of each variable, finally obtains the theory model of this paper. Then we collect the data s both questionnaire survey and collection on related industries through empirical research and data analysis, and draw the relevant conclusions of the study, finally We put forward the more similar is Value Norm between enterprises to each other, both sides are more willing to make high commitment to this partnership, so as to improve the level of cooperation between the two sides and the willingness to cooperate. Conclusions have important theoretical value and practical significance for the implementation of supply chain management strategy.