JY On Both Sides Of The Taiwan Straits Medicinal Materials Trading Center Project Business Plan

Traditional Chinese medicine is the Chinese national treasure of traditional culture, is the commonheritage of the people on both sides of the. Even in the two sides of the Taiwan Straits isolationperiod of communication, Chinese herbal medicine is still the only mainland commodity to enter the Taiwan market. The market prospect of traditional Chinese medicine in Taiwan is wide, the 90%from the mainland 17 Chinese medicine professional market and the main medicine GAP cultivationbase. The annual procurement volume of about 50000 tons, amounting to 10000000000 yuan, and increasing year by year. At present, the export of Taiwan Chinese herbal medicine supply channeldispersion, quality uneven, and purchasing and quality testing is often separated, time-consuming and laborious. Therefore, the Taiwan industry, urgently hope to set up a large of genuine medicinal materials procurement platform, while taking into consideration the quality detection, in traditional Chinese medicinal materials quality inspection checks offshore before, in order to reduce theinferior Chinese herbal medicine into Taiwan, realize one-stop procurement services.Xiamen and Taiwan just across the border, has "the blood, geopolitical, the margin, margin, the margin of superiority of law". In recent years, the government promulgated a series of policies to support the establishment of transportation Taichung medicine distribution in Xiamen area. This article is based on this reason, in order to "medicinal electronic transaction" bulk mode as the research object, adopt the business plan form, combining the enterprise strategy management, market marketing, enterprise operation management and financial management theory, makes a detailed analysis of the Chinese herbal medicines Trading and other dimensions, and ultimately the formation of complete JY cross-strait medicinal materials trading center project business plan, to enhance the confidence of investors and obtain approval of the project of commercial bank loans, and to raise funds for the project.This paper through the analysis of the project background, project the main services, marketing and Chinese herbal medicines trading profit model. First of all, using the PEST model analysis of macro policy, the economic level, social culture, science and technology; secondly, using Potter’s five forces model of the same industry, suppliers, customers, substitute, the potential entrants are analyzed; finally analysis using the four advantages, weaknesses, opportunities for the SWOT project, this project external environment threats; very favorable, internal advantages far outweigh the disadvantages; then uses the STP marketing strategy for market analysis, market selection and market positioning, analysis of the market demand, develop a relatively reasonable marketing objectives; the introduction of organization structure and management team of the company, and to establish a relatively reasonable planning personnel and salary system.Initial investment for the project is 400000000 yuan, of which bank financing is 260000000 yuan; the project the main source of income in the medicinal trade and medicinal materials trade two parts. It is expected that by 2025, the medicinal trade amounted to 11900000000 yuan, the realization of profit 357000000 yuan; trade amounted to 480000000 yuan, to achieve profit 48000000 yuan. The internal rate of return of 23.45%, far greater than the project’s cost of capital of 9.93%; dynamic recovery period is 5.9 years, thus the project obvious economic benefit. At the same time, the risk of the project are analyzed, finally think that the risk of the project is low. So this project is expected to become the herbal medicine market in China demonstration enterprises, leading the green herbal medicine market.