H Foshan Electronic Trading Market Complex Project Business Plan

Urban commercial complex on the limited urban land, almost all the functions of a high concentration of a modern city, not only to improve work efficiency and improve the environmental quality of work and life, but also improve the utilization of land, with great economic and social benefits. Therefore, urban commercial complex for land development intensity is higher than the internationally recognized warning line, land supply and demand very serious Foshan has a very important meaning, beneficial to its gradual stages from the industrialized to the new urbanization changes beneficial to the expansion of development The new space, to resolve the dilemma of land supply and demand and achieve sustainable social and economic development.In this paper, electronic high technology as the leading large enterprises H’s electronic trading market complex project for the study. On the basis of relevant theories, in the form of a business plan for the market prospects and competitiveness project specific analysis reveals strengths, weaknesses and market risk. Determine the proper operation and management mode, set the Marketing Plan, and then to project economic forecasting and analysis, implementation of risk prevention, provide assistance for the effective implementation of the project.In this paper, in the context of the rapid development of China’s electronic information industry, through the domestic electronic information industry outlook Foshan City Chancheng status of the electronic trading market analysis, summarize the trends, the final model by means of a SWOT analysis of the overall evaluation of the project, led H Foshan opportunities and challenges faced by the electronic trading market, positioning the company to determine the H electronic trading market must take the brand, size, humane way.In the local market environment full analysis, combined with H company’s strategic objectives, develop construction and operation management of the project. For the electronic trading market complex project features a wide range of products to determine the combination of rental and for-sale profit model. In addition, the use of4P marketing strategy plan of the project carried out research and analysis; using symbiosis theory, clear channel model of the project.Finally, through the investment, expected revenue, internal rate of return data such as financial analysis, the income of the project is an impressive, strong ability to withstand risks of the project. Just control the quality of construction projects, strengthen the electronic marketplace operator investment work, the project can achieve greater returns. And this project through the "three old" way of the realization of the transformation of urban upgrading, and enhance the surrounding urban image, with good social benefits. Finally concluded that the project is a high quality complex projects.