Study On The Marketing Strategy Of ZCXT Polytron Technologies Inc Communication Market

The development of communication industry, has been in China for nearly thirty years, especially after entering 2014, the communication industry has realized the multi network cooperative service model. Mobile network construction speed, according to the schedule of investment has slowed down and the network, and the network construction has been started, the communications market pattern has been facing new changes. In the overall environment, the domestic telecom companies for the depth excavation, construction of network functions and network coverage ability therefore, network monitoring and maintenance technology of product competition is more intense, the market environment is more complicated. By the end of 1995, ZCXT was founded in 2003, the company achieved, SSE listing. Products include mobile communication, network construction, LTE, IMS, the development of mobile networks and other key areas. After more than ten years of development and perfection, the company has become the domestic market influential brands. But from the beginning of 2010 the company’s operating performance decline for the three consecutive year, market development appeared bottleneck also inherent market also faces challenges and threats. Enterprises urgently need a new marketing idea of the current marketing strategy of scientific analysis, this is also the current marketing management optimization problem to be solved in the.Develop and implement marketing strategy, can effectively enhance the communications equipment manufacturing enterprises in the market competition ability, be able to achieve more accurate market profit pattern, can play a positive role in the strategic planning and market role on. This paper will take research on the marketing strategy as the breakthrough point, according to the organic combination of marketing tools and professional theory, to the domestic communications equipment where the enterprise market environment analysis, the study on the pattern of distribution and operation characteristics, the specific marketing model, structure, development strategy for ZCXT company existing in fact, enterprise culture so as to conduct a comprehensive analysis, the use of macro analysis, analysis of the data on the company’s external environment, at the same time using tools, for the company’s future marketing strategy put forward feasible suggestions, hope that the results of this study can help ZCXT company planning more scientific, feasible marketing strategy, has certain inspiration and reference to promote the China communication equipment manufacturing service enterprise marketing to improve the capability of.