Improvement Of QL Securities New Sanban Service Marketing Strategy

With the new Sanban expansion of the capital market, the OTC China have gradually prototype America Nasdaq, provide a login capital market platform for many below the size of small and medium-sized enterprises. The relatively low financial threshold, relatively short listing process, plus the national expansion policy opportunities, the number of new Sanban listing enterprises showed rapid growth trend.QL securities in the new Sanban market torrent, homeopathic bigger and set up his own position in the market in three. But with the increasingly fierce marketing competition, simply by listing the number of enterprises to measure the new Sanban market position will lose reference value. In order to optimize the improvement of marketing strategy to improve business efficiency and improve performance of output, by using the theory of relationship marketing, customer marketing theory and marketing theory of QL data, the existing mode of stock new Sanban service marketing analyze and comb, digging out the problems existing in the current business status, analysis of the causes of problems. The new Sanban service should be evolved into a capital operation of the industry chain, will recommend listing business as the industry chain upstream, constantly introducing flow, market maker business as the core competitiveness, precision machining of high quality enterprises in the industrial chain in the middle, not only to play a bridge role in connecting, but also for directional financing and merger and reorganization etc. individual industry chain downstream business to provide liquidity support, through the whole industry chain carding selected high-quality companies can turn plate to A shares of the main board market.On the basis of the supervision department of the latest innovations in policy, matching advantage and market function status of QL securities, give play to the comprehensive capacity of the financial services industry, to create the new Sanban business reputation and brand effect of the characteristics of practice, put forward the constructive marketing strategy improvement mode and related deployment.This paper will be improved to this a series of marketing strategy idea, implementation method and significance of analysis and argumentation, study on improving the new Sanban business development marketing strategy.