Research On The Network Marketing Strategies Of S-shoe Industry Company

The rapid development of Internet and maturity of Internet technology have reduced the cost of Internet applications.The Internet has broken the boundaries of time and space and linked various organizations and individuals.With the increase in the number of Internet users and the surge of Internet users,the market space for online marketing is huge.Many companies have begun to actively participate in online marketing,conduct information services,business development,exploring new marketing management methods and network marketing models through the Internet.Network marketing has expanded the marketing space and time of enterprises.It is a marketing tool that cannot be ignored,providing enterprises with better development space and opportunities.Based on the problems in S-Shoe Industry Co.,Ltd.in network marketing,this paper analyzes the global positioning of S-Shoes Co.,Ltd.network marketing,using PEST analysis method,Porter's five-force model analysis method,from S company The macro and micro environment,analyze the current situation of S company network marketing,marketing problems and the causes of problems.Using 4P marketing mix theory to analyze S's existing network marketing strategies and improvement measures,and put forward relevant safeguard measures,in order to solve the problem that S company's current turnover growth bottleneck,operating profit declines year by year,and market share decrease Solutions and suggestions.In the future network marketing process,S company should make a global positioning of network marketing,strengthen brand positioning and promotion,adhere to the occupation of market segments,and maintain and expand the competitive advantage of their market segments.In terms of products,prices,channels,and promotion strategies,we will make timely adjustments according to the company's own situation and market changes,pay attention to the rationality of the company's organizational structure,strengthen the construction of network marketing teamsattach importance to customer relationship management,strengthen inventory management,and build long-term mechanism of network marketing strategy innovation..With the increasing popularity of the Internet and the increasing professionalization and enrichment of online marketing methods,S companies must keep pace with the times,constantly optimize their own network marketing systems,and improve their competitiveness in the middle and old aged women's shoes market.In addition,with the new development opportunities and development trends brought about by the continuous development of network marketing,the problems and dilemmas faced by S company are also common problems encountered by other small and medium-sized enterprises in the network marketing process.In order to provide reference for other small and medium-sized footwear enterprises on the improvement of network marketing and operation management,it provides a strategic reference for many small and medium-sized footwear enterprises to transform from traditional offline marketing to online marketing.