The Study Of Postal Business Development Strategy Of Changde Post

Since the post separation in1998, Changde post has achieved rapid development,especially after the Changde Post Corporation operation in2007, each job obtainedremarkable result and the business income achieved an average of two digit growth.Along with the postal system reform, the postal savings and the logistics&EMScompanies achieve their own products. The postal business as a fundamental anduniversal service business, as the external market competition is increasingly intenseand social demand changing rapidly, the new service industry appears ceaselessly andthe postal business franchise range is relatively narrow after the edition of " law ofpost" in2009formally implemented, exacerbated by the slow development of postalbusiness, stagnant or even regress problem. How to locate, develop and innovationPostal business has become the major issue in the research of Changde Postal.This paper follows the logic of strategy management. In a wide range of researchand a large collection of the data on the basis of the information, using the qualitativeanalysis and quantitative analysis, combining theory and practice method to study thepostal business development Strategy of Changde Post Company. We use the PESTanalysis and five forces model of Potter to analysis the industry external environmentof the postal business. Then from the postal service ’s internal resources analysis,SWOT method was used to analysis the postal business the existing advantages anddisadvantages, to determine the postal class strategic resources and strategic directionof development, analysis of existing postal development opportunities and threats.Through the BCG strategic analysis, summed up the problems and reason in postalbusiness of Changde postal. Through the study we found Changde post exist theproblem of balance between social benefit and economic benefit for the universalservice obligation. At the same time, postal Changde exist understanding andpositioning problem in the development of the postal business. Shortage of talent forpostal business development has brought serious constraints, infrastructureconstruction existence difference and application of modern information technologyshould be strengthened, operation mode and management system does not adapt to thenew era of post operation and development.On the base of the analysis Changde post internal and external environment andits own characteristics, this article design the postal business development strategy ofChangde Post. We put forward the overall goal of business development, developmentplan and development key. Then it puts forward the strategy for the implementation ofthe control and protection measures, formulated the development strategy of the control procedures, using the Balanced Scorecard on performance evaluation ofstrategic implementation. At last this paper put forward policy suggestions formanpower, material resources, financial, technical, management and other aspects.