Study On The China Bank Card Industry Development Policy Under The New Normal

In recent years, under the correct leadership of the Party Central Committee, the State Council, the people’s Bank, China Banking Regulatory Commission and other departments to take the lead to Promote the issuing bank,acquiring bank,China UnionPay bank cardindustry chain parties, provided the bank card payment services for cardholders and merchants, the bank card industry in China has achieved sustained, healthy development in just ten years time:the market continues to expand the scale of network, the breadth and depth of general development, the formation of the industrial chain and continuous improvement, Chinese bank card brand awareness has been increasing, market innovationcontinuously enriched, forming a combination of government promotion and market mechanism, the initial formation of the collaborative work mechanism of bilateral market andbank card the organization, continue to relax the policy environment, continue to strengthen supervision, the development of bank card industry in stimulating domestic demand,promoting economic growth increasingly significant role etc.Along with the international WTO in bank card in China requires clearing, and international card organizations in the domestic market and international market competition, at the same time, Chinese economy has entered a new norm, the rapid development of the third party payment, bank card brings the impact, China clearing market liberalization and other new situation, facing the urgent for the transformation and upgrading of the Chinese bank card industry. Facing the new economic situation, face to face multiple challenges, "domestic trouble and foreign invasion" and opportunities, development mode and the Party Central Committee and the State Council Chinese bank card industry to provide Chinese policy for thedevelopment of bank card industry has become the focus of attention of the industryenvironment.The author in the actual work Chinese bank card organization, by analyzing the similarities and differences between domestic and international, the development of bank card industry,elaborated on China’s bank card industry environment changes continuously, the marketscale steady growth, infrastructure, continue to complete business model updating, Jin Rongxin policy refinement,new payment technology, bank card brand internationalizationemerge in an endl ess stream continue to promote, international influence significan-tly improved the status of industrial development. The analysis of the present industrial remodeling, China’s bank card industry policy support is not perfect, imperfect laws and regulations, pricing strategy is obviously lagging behind, China bank card organizatio-ns facebank card industry transformation, male innovation ability is insufficient, the bank cardpayment was behind the third party payment problems in six aspects.China’s bank card industry under the new economic normality, through the understanding and analysis of the international bank card industry advanced practice and experience, combined with China’s actual situation, the author puts forward the state should formulate industryregulatory standards, the bank card issued clear industrial support policy analysis,clea ringagencies China organization card functions,give full play to the industry role; strengthen the liquidation mar-ket management, safeguard national security of financial information comprehensively; encourage the third party payment mechanism of technology innovation; the implementation of marke-oriented pricing model, bank card industry as soon as possible the implemen tation of special legislation in seven aspects gives policy support suggestions, aimed at promoting China’s bankcard industry orderly, steady, reasonable sustainable development.