Qingliu Lai Fang Peanut Industrialization And Development Strategy Study

The peanut is one of the largest crops cultivated in Fujian Province.The prospect of peanut industry is bright with the development of food processing. In these circums tances, the Lai Fong town of Qingliu County processes peanut in a unique way, which enable the processed peanut a distinctive flavor. People are highly appreciating the " Lai fang peanut". Creating a brand that is enjoyed by consumers is a real priority in th e development of peanut industry. Because brand marketing strategy can provide a sol id basis for the development of peanut industry. In this paper, the current status of "La i fang peanut" industry is investigated so that to explore an efficient paths to promote prosperity of "Lai fang peanut" industry. This study will impel Qingliu County to adju st the industrial structure and develop the superiority industry. On the other hand, this study is of great significance in increasing farmers’incomes, improving ecological env ironment and expanding agricultural function. Besides, during the industrial chain forming process, the brand effect of constructing "peanuts of laifang" can facilitate the development of industry peanuts. With the increasing fame of "Lai fang peanut", It is significant to vigorously develop peanuts planting and processing which can enhance the important processed peanut product to be high value-added and aggressive, thus an integrative chain of peanut planting-processing-sales will also form. Thus, the aim of us is to increase the industry chain of "laifang peanuts", facilitate the processing industry of laifang peanuts to expand, stable and develop as well as increasing the income of famer planted peanuts based on overall study the condition of industry development of peanuts covering domestic, overseas and Fujian province. Then, the development of laifang peanuts will benefit the new collage constructing and economic foundation.