Research On Competitiveness Of Real Estate Industry In Yantai

In recent years, the real estate industry of China has become an integral part and an important element in the pillar industry of the national economy, and its state is rising in the national economy. With the pace of urbanization is accelerating, economic strengthen is more and more powerful. Meanwhile, some foreign companies seize the opportunity to enter the Chinese real estate market. China promulgates the real estate control policies under an increasingly competitive background, for Chinese local companies, this is a huge impact and challenge. The enterprises want to prolong the survival cycle and occupy an important position. It is indispensable to improve the core competitiveness of enterprises. This is the route that must take the long-term development of the enterprise. Considering Yantai is a three-line coastal city, many aspects of the national economy have a long-term and healthy development, social structure is more reasonable, quality of residents is improving, quality of life is better, infrastructure is complete, environmental quality is also high. The real estate industry has its own characteristic. In the current situation, that national policy on real estate regulation will not loosen, there is no doubt that the real estate companies face challenges. We should think carefully how to improve the core competitiveness of companies and make sure companies can survive under adverse circumstances.This paper takes Yantai real estate as the research object, analysis the competitive of Yantai real estate from two aspects, industry and enterprise. The main idea of this paper is to start from the aspect of industry, uses the input-output theory to analysis some industries which are related to real estate of Yantai closely. And on this basic, this paper introduces the micro enterprises, finds the important factors which influence the Yantai City real estate industry competitiveness. Firstly, this paper introduces elaborated the correlation theories summary, briefly introduces the meaning, the characteristics, economic status and role of real estate enterprises, illustrates the input-output table establish principle and the fuzzy synthetic evaluation method. Secondly, this paper studies the Yantai present situation of the development, briefly introduces the history of real estate industry in Yantai, and reflects the current real estate economic situation by using statistical data, and analysis the achievement and problem of the real estate industry of Yantai. Thirdly, this paper studies the competitiveness from the view of industry. We should make the input-output table of Yantai which is separated from the input-output table of the province of Shandong, and revise according to the statistical data, in the end, we get the input-output table of Yantai in 2013. And then we analysis the real estate industry of Yantai deeply according to the input-output model, find some industries related to the real estate and industrial rippling effect, futher analysis the competitiveness of Yantai real estate industry. Finally, this paper proceeds from the perspective of enterprise based on the competitiveness of real estate industry, takes a real estate enterprise in Yantai for example, and analysis influence factors of competitiveness of real estate enterprises, and then makes a conclusion.This paper wants to analysis the competitiveness of the real estate industry in Yantai by the method of input-output theory and AHP, and so on, and from both macro and micro perspective. We can find some problems and deficiencies. I hope that can make some guidance suggestions for the real estate enterprises of Yantai in the future, and can keep long-term competitive advantage for the real estate enterprises, and can be the best to healthy development of the entire real estate industry, meanwhile, this can provide some available theoretical reference for government decision making, and can maintain good atmosphere for the entire real estate market, and can promote the rapid development of other sectors of the economy, and can promote sustainable economic development.