Research On The Design Of Equity Incentive Plan Of G Gold Jewellery CO.,LTD

China is the big country of gold jewelry consumption, also is the market competition power and all kinds of gold jewelry chain stores throughout the major cities. The implementation of the G gold jewelry company to “direct + chain” business model, after more than seven years of business practice, has been established in the country 27 brand service centers and more than 2000 chain stores. Due to the rapid development of enterprises, in the face of the fierce external competition environment and G gold jewelry company internal behavior of managers short-sighted, the loss of key personnel and other issues has become increasingly prominent. At present, G gold jewelry company lack of investment in human resources, has not established a set of perfect manager’s incentive system, the material needs of employees and the personal values are not fully met, resulting in the core staff turnover rate increased. Thus, G gold jewelry company urgently needs to solve the core problem is to deal with the problem, namely core staff of company management layer, such as effective incentive problem.G gold jewelry company must establish a set of effective incentive mechanism, to improve corporate governance environment and promote the development of enterprise human capital value, and ensure the enterprise long-term and orderly development. The Third Plenary Session of the party’s eighteen make perfect property protection system, the decision to allow the implementation of mixed ownership economy ESOP, also stressed that the establishment of a system of professional managers, the establishment of long-term incentive mechanism. Equity incentive as a kind of effective incentive mechanism, can mobilize the core staff enthusiasm and promote the business objectives of the business managers and shareholders tend to be consistent, reduce the occurrence of the manager’s moral risk. In this paper, the theoretical research and interview investigation, combining qualitative analysis and quantitative analysis of a combination of research methods, give full consideration to the G gold jewelry company in the external environment and internal environment factors, then made a breakthrough innovation, so that the design and selection of suitable model itself.In this paper, gold jewelry chain enterprises to implement equity incentive problem. Second, we make a survey on the corporate governance and the equity incentive theory and domestic and foreign literature, problem solving and provide a theoretical basis. Then the case were in-depth study, of development, operating conditions, organizational structure, personnel incentive status, carries on the analysis and the elaboration, further clarify the incentive problem of enterprise. On this basis. In this paper, the use of system research methods, from Corporation, company, and stores the three levels, design the G gold jewelry company’s equity incentive plan, and from two aspects of incentive object selection and environment construction, of equity incentive security system design.Through the study of this paper, the gold jewelry chain enterprises establish a suitable set of equity incentive mechanism, personal interests and the interests of the company association, can improve the company’s governance structure, effectively promote the business development, at the same time, the purpose of. This has a certain value to improve the G gold jewelry company corporate governance theory, the other gold jewelry company equity incentive reform, can provide a reference and reference.