Research On Lk Aquaculture Company’s Green Markering Strategy

The current status quo of China’s aquaculture industry is low market-oriented and uneven quality of enterprises in the industry.In recent years, with sales of Aquatic products continue to grow, improve product quality and aquatic species diversity become the main direction of Aquatic products development.To sustainable human development for the purpose of green m arketing strategy, green marketing strategy is a new era of mainstream to aquaculture industry. However, China’s aquatic green marketing strategy has not yet formed a complete theoretical system, there are still many problems in the implementation of green marketing strategies.Therefore, This paper intends to learn from the advanced experience in the same industry at home and abroad from the three-part to study on the green marketing strategies of Qianjiang Lake Aquatic.The first part includes first, second and third chapters, from the basis of actual marketing Aquatic products of Qianjiang Lake Aquatic Food Co., Ltd, applicates SWOT analysis model of Andrews and other management theoretical tools for analyzing and evaluating the facing problem、the market environment、the internal environment of Lake;The second part is the fourth chapter,according to logical thinking of marketing strategy, and ultimately determine Lake’s gree n marketing strategy;the third part is the practical part, including the sixth, seventh chapters, elaborating the implementation of Lake ’s marketing strategy. The paper concludes that the company’s overall strategy for Green Lake should take a variety of marketing strategies combination, give full play to their advantages and actively take advantage of external opportunities to accelerate the integration of resources, implement the plan and achieve sound and rapid development.The innovation of this paper is choosing a target market which is Qianjiang City, Hubei Province,from product design, green, green price setting, the green channel opening and promotion four parts to form a green marketing mix strategies,and from Aquatic products research, marketing s ervices, organizational management, brand building, risk prevention to build a support system for the implementation of Lake ’s marketing strategy. In this paper, a comprehensive study of the literature, empirical research methods STP, SWOT analysis, corpo rate green of Lake marketing strategy for a detailed analysis.Through this study, the theoretical study of green marketing and the actual situation of the company’s Lake combining theory with practice, I hope to aquaculture industries and enterprises to develop and implement marketing strategies to generate some green demonstration and guidance.