The Comparative Study On The Demand Diversity Of Financial Products Among Different Income Groups

With the continuous development of social economy, a huge change our social class structure occurred. Changes in the social class structure of financial markets has also had some impact. Through the use of questionnaires, literature and case study interviews, to the needs of different sectors of the financial products revenue analysis, different levels of income demand for financial products, while there is interaction between the two. Finance is the core of the economy, the study differentiated financial needs of different income groups, can effectively enrich and improve the system of financial theory, has some theoretical significance. At the same time as the government’s financial system to provide a scientific basis, prompting financial institutions to provide a wide range of financial products for different income groups, in order to maintain stability in financial markets and society as a whole, and therefore has a strong practical significance.In this paper, combining the arguments, the author proposes four research hypothesis, a hypothesis: Income levels have a significant impact on different sectors of the choice of financial product level and motivation. Hypothesis 2: the low-income level of demand for financial products is low, relative to a single choice, the choice of financial products to safety. Hypothesis 3: middle-income class demand for financial products is relatively diverse, the choice of financial products tend to add value and convenience. Hypothesis 4: high-income consumer emphasis on exquisite taste and enjoyment of life, tend to seek high-quality, personalized service, the choice of financial products to the pleasure-oriented.Through data analysis, we get the following conclusions: First, the various levels of income still maintained a high willingness to save. Second, the different levels of income in different internal factors influenced whether to buy financial products in this issue. Third, the internal factors of personal financial products demand, while external factors also cause some impact on demand. Finally, the author discusses the relationship between financial markets, financial product development, culture and social class structure between.