Business Model And Operations Of The Internet+Home Renovation In China

The development and innovation of the information technology, to promote the vigorous development of the Internet, which based on the development of Internet electronic commerce is changing, electronic business gradually become a new direction of today’s business standard, which can not only improve the efficiency of company operations, improve product and service quality has a role to play, also the Internet, e-commerce and to a new thinking and method on reform or create a new business model. But the Internet, e-commerce as a new thing and its traditional business, the development process also exists and is faced with a variety of topics, crisis and opportunity coexist. Internet electronic commerce in China after 10 years of development is currently in the maturing stage, especially after 2012 with tab(Tencent, Alibaba, Baidu) three large Internet companies in the commercial gain great success, more and more traditional industries and capital forced to wait to embrace the Internet. Our country is in this year put forward the concept of "Internet +.The Internet is one entity industry to the fusion and burst out of the huge productivity, and our country home decoration industry of the market volume is 1.2 trillion, for the Internet is a vast ocean. Is also home decoration industry in China, there are information asymmetry, offer unrealistically high, quality of service, opacity and other issues, through the Internet model can just very accurate solution to the current Jiezhuang industry these pain points, so the integration of Internet and Jiezhuang industry is the trend of the times. In this Internet outlet currently has some enterprises to enter, at the same time, there are a lot of enterprises and social capital eager, but the Internet has its own characteristics and laws, to enter the enterprise need to use what business model and what the operation strategy decides an enterprise in the industry can go how far and how long and.Firstly, this paper analyzes the development of the Internet and the home improvement industry in China by combining a lot of data.. Secondly, starting from the current Internet Jiezhuang industry is generally three business modelsB2C/C2C/O2 O, selected business models more representative enterprise case analysis and research, further case of each enterprise of characteristic analysis and discussion. Then, combined with the 4P theory of three types of business models are according to the summary and comparison, and further summarizes characteristics of various business models which are suitable for the enterprises and enterprises for reference.Finally, based on the Internet of the "long tail theory" in the scale of distal customers the ultimate goal, combined with the concept of hot spots in the current Internet, in the customer experience, word of mouth, micro channel marketing, capital operation are proposed for operational recommendations, for the industry as a whole to provide theoretical basis and constructive opinions.