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Research On The Business Model Of Family Inn Under The Background Of "Internet+"

Posted on:2018-10-07Degree:MasterType:Thesis
Country:ChinaCandidate:P F LiFull Text:PDF
GTID:2429330518955266Subject:Tourism management
Abstract/Summary:PDF Full Text Request
At the cut-off date of June,2016,Chinese netizens increased to 710million,beside 656million netizens used mobile phones.The number of tourist reached up to 2.236 billion passengers,domestic revenues from tourism closed to 2.25 trillion.there were 264million netizens who booked air tickets,railay tickets,hotels and vocation products on tour.It could be said that internet had in-depth and profound influence on our daily life,that was the reason for me to study the business model of family inn under the background of "internet+".The family inn earliest started in Britain After World War II.Family inns which had developed in the USA,France,Australia and Japan were promoted to other countries with the coming of the experience economy.Chinese family inns appeared in 1980s.Scenic family inns gradually developed with residence reform,urbanization and booming tourism in 1990s.As the first golden week of National Day in 1999,the family inn emerged in large quantity,especially the development was tested to be earliest,fastest and most fruitful in following cities including Xi'an,Chengdu and Sanya.The in-depth research has been done in some areas,mainly targeting at causes,development,operating and management of family inns,tourist's feeling in accommodation,owners and hotel design in China.The development of The "internet+"in China still remains at primary stage,while the research for development of family inn in internet plus vision could be carried out in step with the internet plus development,the research started after premier Li Keqiang brought forward formulation of the internet plus action plan-namely as of 2020,every sector in tourism should fully combine with the internet.Yuntai mountain is the most famous scenic spot and successful for it's marketing mode,meanwhile it's the biggest scenic spot by revenue and tourists in Henan province.With the incomparable research value and social influence,Yuntai mountain is unique and truly a scenic spot like no other.However,it's worth to study the development of scenic family inns in Anshang village for it's uniqueness and research value.I find that it's very few articles about the research of family inn in Anshang village,and the scientific research is far from fully utilized and explored.The more family inn develop the more Yuntai mountain influence and brand influence improve.That's the reason why I research the business model of family inn in Anshang village of Yuntai mountain under the background of "Internet+".Through on-the-spot investigation and research on Anshang village of Yuntai mountain,the great efforts should made to find out problems original residents face in running family hotel.This passage summarizes the experiences through research on the business model of family inn about Anshang village under the background of internet plus to set an example for hotels in other scenic spots or other industries as reference.
Keywords/Search Tags:internet+, family inn, business model, Yuntai mountai, Anshang village
PDF Full Text Request
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