Research On The Marketing Strategy Of College Student Application Platform Of W Network Technology Company

Along with the economic development after the reform and opening up Chinese and open environment, changes in technology change rapidly, greatly promote the progress and development of the Internet industry in Chinese. From the PC side of the Internet to the mobile Internet in the palm, the hierarchy of needs of people for network games become more and more high, this change also reflected in the increasing number of demand for the game content, but also in the game content quality requirements.The network game industry after 20 years of development, to product development,market operation, are more mature than before. The good prospects for development,attracted numerous network game business, led to the competition is very fierce. How to make appropriate marketing strategies, to become the online games business problems to be solved.Faced with the market competition increasingly strong demand level, as well as intense, W network technology companies must reconsider and adjust the marketing strategy. Sound marketing, enterprises can promote sales performance, promote the realization of business objectives of the enterprise better. The enterprise must according to the change of internal and external environment, timely adjustment of marketing strategy, in order to ensure its long-term development, W network technology company is no exception.First of all, the status of W network technology company marketing conducted in-depth analysis, put forward the fuzzy W network technology companies, the concept of product development, pricing method of single channel is weak and low visibility.Secondly, the use of PEST model of Potter and five forces model of W network technology, the market environment and the network game industry is analyzed, using the SWOT analysis method for the analysis of W network technology companies are facing opportunities and challenges, it is pointed out that the W network technology company’s advantages and disadvantages, to determine the W network technology, the need for market location, enter the mobile gaming market, in 2016 to become the first class for the mobile network game platform operators.Again, through the STP theory for the mobile network game platform, according to the use function, the use of population occupation, age, the location of the user market segments; the entertainment education platform for domestic students W network technology company’s target market, and market positioning of the target market, in order to develop the marketing strategy as the basis.Finally, the use of 4Ps marketing mix theory, according to the college students’ application platform W network technology companies in product, price, channel,promotion of the existing problems, put forward the marketing strategy recommendations for improvement.There are specific guidance on the marketing research of W network technology companies, but also to the similar small and medium-sized enterprises also have some reference value.