SQ Logistics Enterprise Development Strategy Research

With the development of Chinese E-business, supermarket chains and other means of modern transformation model, the commodity trading hours and total cost has significantly reduced. In the meantime, the commodity trading hours and cost level increasingly dependent on the effectiveness and efficiency of its logistics distribution system. E-commerce competition which gradually deep into every aspect of people’s daily consumption has encouraged the development of common distribution, community distribution and other new types of city distribution models.Firstly, this article introduced the theory of strategic management which is the fundamental guidance for the article. Secondly, the article provides detailed research of industry environment and internal environment. Moreover, SWOT analysis will also be used to have a better outline of advantages, disadvantages, opportunities and threats of the market. As a whole, the article provides SQ Logistics ‘corporate version, strategic objectives and planning and provides detailed information of implementation plan and its cost and benefits analysis which is the solid foundation to the success of the project.