Research On The Development Strategy Of New Energy Vehicles In TJOL

Under the background of short supplement of energy,traffic jam and the ever-growing awareness of environmental protection,the pressure faced by conventional vehicles industry in its development of transformation is gradually mounting.The new energy vehicles are getting global attention because of their taking electricity as main fuels,small consumption,low carbon-dioxide,environmental friendly and economy as well as favor.Therefore, in developed countries like America, Britain, Germany, France, Japan and some developing countries like China, India, large automobile manufacturing enterprise actively carried out research and entered the new energy vehicles industry.Our governments also introduced matching support measures to make new energy vehicles more larger and stronger.In China,in the deployment of “Made in China 2025’’ which accelerate the industrialization process is clearly listed in the top 10 key development areas.New energy vehicles is endowed with great mission in industry development.TJOL Company, as the lead in vehicle field of Luzhong area has been working hard in the research and development of new energy vehicles which have formed the integrated industrial structure of research,production and sale of the electric car.However, under the rapid and burgeoning development of new energy vehicles,TJOL Company also faces both of opportunities and challenges like the policy environment,core technology, innovation ability and marketing.Hence,how to develop the new energy vehicles rapidly and form a new economic growth point of enterprise becoming an important topic for the current enterprises.Based on this environment and the business of TJOL Company combined with the enterprise background, the internal conditions and extra,this essay will analyze the new vehicle development strategy of TJOL Company and try to set up a new scientific and feasible strategy.Firstly, this essay will analyze and summarize the external macro environment like political,economical,and social factors as well as internal resources such as technology,culture,marketing of TJOL Company by using the PEST analysis.In addition,we carried on the comprehensive evaluation through the establishment of internal and external factor evaluation matrix separately. SWOT matrix will also be found on the basis of formal analysis,offering advice on strategy of combination and putting forward the development strategy which take active market expansion,investment increase andpromotion of the large-scale development as the main direction and SO, ST strategy combination as the main strategic orientation.Moreover, we established the TJOL company strategic objectives to the development of new energy vehicles.All these analysis will help TJOL Company find its place in market and related companies. We also formulate the corresponding development strategy.What’s more, it will also guarantee the establishment of new vehicle strategy on company layer, business layer and function layer. In the end, the essay will give advice on strategy control, technology innovation and market promotion.At last,we would make a conclusion and have a outlook.