Analysis On Development Strategy Of SAIC Motor New Energy Vehicles

After 30 years of rapid development, the automobile industry has become a pillar industry of China's economy, it plays a very important role in the national economy. Especially in recent years, China has become the world's automobile production and sales ranked first in the country. But behind the soaring car ownership is to continuously improve the dependence on foreign oil, unreasonable and environmental pollution problems of energy consumption structure is becoming more serious. Some studies show that the contribution of automotive exhaust PM2.5 reached 22 percent. Thus, it can be said that the development and use of conventional cars cannot fully meet the strategic goals of sustainable development, promotion of new energy vehicles is imperative. At present, the new energy automotive industry has been seven ministries jointly developed the "Made in China 2025" as one of the ten key development areas, will become the national "Thirteen Five", "Fourteen Five Year Plan" key support industries. It is envisaged that the development of new energy automotive industry will not only promote the upgrading of China's automobile industry, but also to a certain extent to solve the oil shortage, environmental pollution and other thorny issues to contribute to our country will also be building a resource-saving and environment friendly society an important measure.In this paper, the SAIC's new energy strategy as the research object, using the SWOT matrix analysis tool, to SAIC lithium battery new energy vehicle development advantages, weaknesses, opportunities and threats are analyzed, explored the new energy development strategy, strategic development direction and mode of.This paper is divided into six parts. The first part of the article puts forward the research background, purpose and significance, research status at home and abroad and the research contents and methods; The second part is SAIC external competitive environment of new energy vehicles are analyzed; The third part is internal conditions to conduct a comprehensive combing; The fourth part of the SWOT analysis method, in view of the SAIC lithium battery in the development of new energy vehicles to analyze the strengths, weaknesses, opportunities and threats; The fifth part based on the development strategy of the enterprise idea is put forward; The sixth part raise suggestions for the implementation of development strategy. Hope that this paper has a certain reference value.