Investigation Report Of Financial Planning Of Shanghai Pudong Development Bank S Branch

With the gradual liberalization of the financial sector foreign country, gradually intensified competition among commercial banks, the banks gradually narrowing profit margins, profit growth has shifted from the traditional deposit and lending spreads to intermediate business income. At the same time, increased household wealth, personal finance enhanced willingness to invest, are harbingers of financial services has a broad market space and great development value. Financial services, S Branch of Shanghai Pudong Development Bank to follow the "customer-oriented, market-centered" service, starting from the customer, the customer’s demand as the first power of business to promote development. However, the bank is not able to complete the application in financial services marketing ideas go, so that the bank can not meet customer demand, the lack of financial product innovation and a series of passive situation is not conducive to competition. Therefore, improving the Shanghai Pudong Development Bank, S Branch wealth management business level, to further expand the business market share, retain profitable customers, has become a major research directions in this article.In this paper, first chapter introduces the significance of the topic, research methods, the research background and significance of the paper. The second chapter describes the overview of the status quo and financial services and S Branch of Shanghai Pudong Development Bank headquarters, including the sale of personal financial product introduction, product features and corresponding benefits analysis. The third chapter of the environment and the industry in S area of analysis, the operating conditions for the Shanghai Pudong Development Bank, S Branch financial services, SWOT analysis of their market competitiveness, and the depth of analysis of its strengths, weaknesses, opportunities and threats. Chapter IV, and finally, the analysis is based on the article out of the corresponding problem, targeted improvements. First, to accelerate product innovation; second, to enhance the quality of personnel; third, the construction of high-end service channel; Fourth, improve risk control system.This article carries on the analysis from the financial business case environment under the background of financial products. According to the Shanghai Pudong Development Bank S branch, through horizontal and vertical comparison, concludes its characteristics, and puts forward the measures and methods to solve the corresponding from the analysis.