Development Strategy Of ZM Company Based On Technology Of Environmental Internet Of Things

With the development of economy, industrialization and urbanization, environmental pollution problem becomes more serious. The environment quality of water, air and soil increasingly received attention, which provides a huge market opportunity for development of environmental technology companies.ZM is a company of environmental monitoring technology based on the internet of things, which is still in the start-up stage. Facing the fierce market competition, making a suitable strategy for enterprise development related to the survival and development of ZM Company is a problem that must be solved.Taking ZM Company’s current development strategy as a case, the strategic management thinking for the environmental technology companies based the internet of things in the future was carried out.The paper firstly introduced the background and development process of ZM Company and then introduces the industry basic concepts and strategies basic theory. Combined with the strategic analysis tools, external environment of ZM Company was shown well. Through internal resources and capabilities analysis, the company’s core values are found by the means of value chain.Through the analysis of internal and external environment, combined with SWOT model and BCG matrix, strengths and weaknesses of ZM Company are discussed, such as corporate culture, human resources strategy, technological innovation, technology services and organizational structure etc. Then the strategy of ZM Company was put forward. Through the QSMP matrix, the five-year enterprise’s development strategy is determined, including corporate objectives, scope of activities, competition and resource scheduling, and so on.As a part of the strategy, appropriate measures have been proposed, including human resource development, the building of corporate culture, research and development, the introduction of external capital and others.The research results have important significance for new technology companies, especially for small technology companies with the insufficient financial and human resources. In the conditions of integration of internal and external resources, taking centralized strategy and differentiation strategy, rapid development of enterprises can be achieved through alliances and outsourcing of business and research.