Research On Digital Transformation Of Business Relationship

With the development of technology, the competition between enterprises is changed from the simply traditional competition to the IT-based collaborative competition. The digital transformation of the business relationship can easily enable enterprises to gain competitive advantage, and it also forces us to make a study from the perspective of the digital transformation of the business relationship. Business relationship is the relationship between business and corporate linkages between market players and others, which includes the research of business relationship between upstream and downstream enterprises, the research of business relationship between enterprises and customers; business relationship of supplier partnerships, business relationship of channel relationships; business relationship of relationship marketing, business relationship of the commercial relationship. Diversity and complexity of business relationships increase the difficulty of the study. As the business relationship between the digital transformation is a new issue, what is more, the lack of relevant theoretical research and practice information on the research of this subject is also an important innovation.The paper, starting with the study of the business relationship, based on understanding of environmental factors, on the basis of collection of relevant literature and theory, and based on typical case studies, carries out a systematic method of summarizing the digital transformation of the business relationship, summarizing the general pattern in the business of digital transformation, which includes tools used and the impact of factors. Combined with practical experience of our the digital transformation in the business relationship, this paper sums the problems of the digital transformation in the business relationship and summarizes the normal mode of the digital transformation in the business relationship. what is more,this paper puts forward the corresponding countermeasures and suggestions in promoting China digital transformation of the business relationship, which has a important practical significance.