Sky -.mobi Company Decision Analysis And Implementation Of Business Transformation Management Research

Entering the21st century, with the wide spread of Chinese internet&mobile internet, the business environment has undergone great changes. The continuous change of consumer preference and fierce competition in the market, the environments of enterprise operation have changed deeply. In order to survive and develop themselves, more and more enterprises are on the way to implement business transformation initiatively or passively to keep up with the change of environments. By means of transforming the nature and content of core business, promoting themselves entire transformation and regeneration, and keep the market environments in harmony. By combining qualitative and quantitative analyses, normative and positive research, and case study on the second business transformation of SKY-MOBI, this paper gives comparatively analyses on the topic of Chinese enterprise’s business transformation, and reveals its basic law. All of these supply theoretic basis for Chinese internet&mobile internet enterprises’business transformation.Firstly, this paper profoundly illuminates the topic of business transformation in the aspect of connotation, characters and type partition. Secondly, this paper illustrates the subject of implementation and management of business transformation systemically. It demonstrates how to put business transformation into practice in the line of direction and opportunity decision-making before transformation, choice tactics in the process of business transformation, risk management of transformation. The thesis deeply discusses the problem of direction choice. With the help of the theory of product lifecycle, this paper uses concept model and cubic polynomial curve to illuminate the latest and best time point of transformation. Based on the theory of game analysis and stakeholders, this paper analyses the process of game between players in detail. Lastly, it studies risk management and performance measurement of business transformation.Finally, on the basis of theoretical analysis, this paper made a case study and an empirical research by selecting a representative industry of Chinese mobile internet-SKY-MOBI, which offers certain real roof to previous theoretical analysis. Constructing a set of measurement indexes and using stability analysis in data envelop analysis, the paper analyzes the performance change of listed companies which had a business transformation to real estate industry. This empirical research reaches meaningful conclusion.